Since 2018, Adobe Marketo Engage has been on a mission to empower marketing teams in driving demand and fostering growth within their companies. By aligning closely with sales efforts throughout the customer journey, Marketo Engage aims to deliver exceptional experiences at every interaction.

Modern marketing teams face a significant challenge: customers now expect personalized experiences whenever they engage with a company. Generic marketing approaches and unsolicited sales calls are no longer effective. To remain competitive, marketing teams are striving to deepen their understanding of customers, seeking ways to enhance their experiences in an industry where personalization is increasingly crucial. A vital aspect of this effort involves improving collaboration between marketing and sales departments.

Adobe Marketo Engage seeks to revolutionize Marketing Automation by providing companies with the tools to integrate customer data, content, automation, and analytics. This integration enables marketing and sales teams to orchestrate personalized and measurable customer engagement across all touchpoints efficiently and at scale.